For Adidas Women's Training, I designed a suite
of e-commerce experiences centered around
the launch of the Optimé leggings collection.
The experience combined editorial storytelling,
social proof, product education, and commerce-
focused interactions to help customers move
seamlessly from inspiration to purchase.

 

Deliverables included: Campaign landing page,

Product listing experience, Product detail page
enhancements, Product education and FAQ
modules, cross-sell and styling recommendations.

 

The goal was to create a premium shopping
experience that highlighted product performance features while encouraging exploration across the broader collection.

Live site:

https://www.adidas.co.uk/optim%C3%A9-leopard-7-8-leggings/KF9094.html